SENIOR Producer

I began my career in film, working on indie shorts and developing features while participating in prestigious labs through Film Independent, Women In Film, Tribeca Film Institute, and other programs championing emerging voices.

My path into advertising began with the groundbreaking Obama for America 2008 presidential campaign, which earned the Titanium and Integrated Lion Grand Prix at Cannes.

Since then, I’ve led production across broadcast, social, digital, print, and modular content ecosystems for brands including Apple/CDW, Walmart, Boeing, Clorox, Constellation Brands, and more. I’m often brought in early to help shape production strategy, scalable workflows, timelines, budgets, and cross-functional collaboration across creative, post, retail, social, and client teams.

As production rapidly evolves, I’ve leaned into agile and adaptive ways of working, including AI-assisted and synthetic workflows, modular asset creation, and scalable content systems designed to maximize efficiency without sacrificing creative integrity. I thrive in fast-moving environments that require problem solving, adaptability, and close partnership across multiple stakeholders and disciplines.

Born in Colombia, I bring the perspective of an immigrant: resourceful, driven, collaborative, and always focused on finding smart creative solutions that elevate the work at any scale or budget.